Encouraging results for the Mozart museums: 2023 brought over half a million visits
It is not news that Wolfgang Amadé Mozart inspires all generations and nations. However, it is not a matter of course that the two museums of the International Mozarteum Foundation were able to build on their success before COVID-19. 520,000 visitors were counted in Mozart's birthplace and Mozart's residence in 2023. With more than half a million visits in 2023, the famous Mozart houses in Salzburg are among the most visited museums in Europe, and in Austria, they have become an integral part of the top league of the cultural landscape.
For over 140 years, the International Mozarteum Foundation has always endeavored to present Mozart's legacy and the memory of his person in a contemporary way. A claim that the foundation's two museums must also live up to. A number of flagship projects were implemented in 2023, and further exciting projects are also planned for 2024. The multimedia app that accompanies visitors to the museums will be expanded in 2024 and the immersive music experience room "Mozart Maestoso" in Mozart's birthplace is becoming increasingly popular. Another milestone in 2023 was the award of the Austrian Museum Seal of Quality. Necessary adaptations have been made to the Mozart Residence in order to be able to show more temporary exhibitions in future. "Mozart: Che bello!", a show revolving around the newly acquired permanent loan of the famous portrait "Mozart in Verona", is just the prelude (until February 25), from July 5 the museum will then be dedicated to women around Mozart. From September 6, a major exhibition will be shown as a partner of the Salzkammergut 2024 Capital of Culture. "Time Travel" is curated by Yvonne Oswald and contextualizes historical photographs with contemporary works by international artists. In the Mozart Residence, the exhibition will be expanded to include aspects relating to the history of the Mozarts and the memorial sites, which are situated in a field of tension between tradition, hyper-tourism and questions about the future.
Photo: Mozarts Birth Place © Mozarteum Foundation / Wolfgang Lienbacher