Blogging Project

"Creating Encounters" / start 2018

With the project "Creating Encounters", the European Mozart Routes have taken their first steps into influencer marketing. The central goal of the European Mozart Routes was to open up to the new media strategy through young communicators and to make the Mozart legacy accessible to young media consumers with targeted measures. 

Salzburg blogger Carolina Hubelnig from "Ach du gute Güte" (Oh, my goodness) followed Mozart's footsteps in Salzburg Land and visited places where Wolfgang Amadeus Mozart's legacy is still visible today. In the city of Salzburg, blogger contributions were made to the Mozarteum University and Mozart's birthplace. In the province of Salzburg, the focus was on St. Gilgen with the Mozart House and Lofer with the music school. Another contribution dealt with the question of how the Mozart family's medicine cabinet was stocked.